Weak foodservice demand in the second quarter weighed on the company’s financial performance.

The company recently detailed a new advertising campaign to dispel myths about poultry production.

Higher prices for dark meat products helped results.

The company also donated $260,000 to more than 65 other charities in Mississippi.

The company cited lack of customer demand, oversupply of antibiotic-free chicken as reasons.

The company ended the year financially strong and without debt.

Higher prices for fresh chicken offset rising feed prices.

Non-profit groups allege the company “doses” chickens with synthetic drugs.

Sales were helped by strong poultry demand and low feed prices.

Executives explain the company’s philosophy behind continuing to use the drugs.