“Bifi and Peperami are two iconic local brands,” said Jan Zijderveld, president of Unilever Europe. “As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s.”
The Unilever meat snacks are primarily sold under the BiFi brand in Germany, Benelux, Austria and Switzerland, and the Peperami brand in the United Kingdom and Ireland.
