DES MOINES, IOWA — The Pork Checkoff has created its new The Other White Meat channel to air on YouTube. The channel was designed to feature videos promoting U.S. pork.

"This summer, we want to use YouTube to generate excitement for the ‘Next Pork Personality’ contest," says Cathy Lee Fredrickson, online editorial manager for the Pork Checkoff. "Since this is a video contest, why not promote it on the largest online video channel?"

According to data from the marketing research company comScore Inc., 107.1 million viewers watched 6.8 billion videos in April of 2009 on YouTube.com — that’s 63.5 videos per viewer in one month.

"On The Other White Meat YouTube channel at www.youtube.com/user/nationalporkboard, we’ve highlighted a great video from Guy Fieri, a ‘pal-of-pork’ who is the face and voice of The Other White Meat Tour ’09," Ms. Fredrickson says.

More videos are slated for The Other White Meat YouTube channel. "We plan to add more consumer-oriented videos, as well as resources for the media to keep the site fresh," Ms. Fredrickson said.