Tyson's premium Star Ranch Angus beef has a new theme for fall. (Photo: Tyson Fresh Meats)

DAKOTA DUNES, SC – Tyson Fresh Meats has developed a fall campaign for its Star Ranch Angus brand of premium beef products.

The theme for the season will be "100% Dedication". The promotion will run from September through October, and it will be the final promotion for the brand in 2014. Initiatives include several point-of-sale elements such as iron-man signs, on-pack labels, wobblers and promotional hats for neat department staff.

“This year has been about communicating all of the ways we deliver 100 percent to consumers – 100 percent satisfaction, 100 percent American, and now 100 percent dedication,” said Rick Janke, brand manager for Tyson Fresh Meats. “We want consumers to know we’re completely committed to delivering a great eating experience in every package and that we fully back every purchase with our 100 percent satisfaction guarantee.”

The fall campaign also is an opportunity for participating retailers to show off their in-store promotion savvy and be rewarded for their efforts. Tyson Fresh Meats is offering participants a chance to receive a $25 Dick's Sporting Goods gift card by showing off their Star Ranch Angus beef promotion display.