OKLAHOMA CITY – Sonic Corp. credits its diverse menu as a competitive advantage in the quick-service restaurant category. The drive-in chain, which delivered same-store sales growth of 4.9 percent for the fourth quarter and 7.3 percent for the year, aims to sustain strong momentum in the year ahead with new breakfast items, premium ice cream offerings and chicken products.
“More of our competitors play primarily at lunch and dinner with a narrow range of products,” said Cliff Hudson, CEO of Sonic Corp., during an Oct. 19 earnings call with financial analysts. “But we have a five day part strategy and a diverse, differentiated product portfolio that allows a lot of runway for growth, and we continue to see significant opportunities in a variety of ways.”
Sonic posted positive sales growth across all day parts for the year and quarter, even as more competition emerged from other segments of the food service industry.
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| Cliff Hudson, CEO of Sonic Corp. |
“On the competitive landscape, it only gets more competitive,” Hudson said. “But when we look across the horizon, it’s not a whole lot different than it was six, 12 months ago, and that is that fast-casual taking a good bit more of the food, convenience stores taking more of the snacking and the drinks…
“Our product pipeline’s working; our promotional strategy is working. But some major competitor is getting their act back together. I don’t know whether they will sustain it. And these other industry segments will be more competitive, I’m sure.”
For the fiscal year ended Aug. 31, Sonic had net income of $64,485,000, equal to $1.23 per share on the common stock, up 36 percent from net income of $47,916,000, or 87c per share, in fiscal 2014. Total revenues advanced nearly 10 percent to $606,089,000 from year-ago revenues of $552,349,000.
Fourth-quarter net income was $26,296,000, or 51 cents per share, up 40 percent from $18,825,000, or 35 cents per share, for the comparable quarter. Total revenues climbed 7 percent to $175,266,000 from $163,769,000.
For fiscal 2016, Sonic expects to drive same-store sales growth of 2 percent to 4 percent and earnings per share growth of 16 percent to 20 percent, up from the previous outlook of 14 percent to 18 percent, through product innovation and promotional, media and technology initiatives.
