Bacon Mozzarella Burger will be served at Wendy's for a limited time.
“The Bacon Mozzarella is a cheeseburger lover's dream,” said Kurt Kane, Wendy's chief concept and marketing officer. “From the first bite, this combination of fresh beef and oven-cooked bacon paired with melty mozzarella and a garlic parmesan cheese spread creates a deliciously unforgettable burger.”
Wendy’s promotional efforts for the Bacon Mozzarella Burger mimic that of the music industry releasing a new song with language such as, “Wendy’s releases its next hit single,” and “…sure to be a chart topper on a long list of hits.”
Participating Wendy’s restaurants are pricing the LTO at $4.69.