SPRINGDALE, Ark. – George’s Inc. recently announced that Devin Cole will be the company’s chief strategy and commercial officer. In his new role, Cole will oversee the development and implementation of George’s growth strategy.

Devin Cole, chief strategy and commercial officer of George's

Cole brings more than 20 years of experience to the post. Before joining George’s, Cole served in various positions in the poultry industry, including at Keystone Foods, where he served as president of the company’s North American business. He also worked for Springdale, Arkansas-based Tyson Foods Inc. where he was president of sales and marketing and chief commercial officer. Cole has expertise in operations, sales and innovation, marketing, research and development and growth strategies. He also has received innovative training for both poultry and prepared foods segments.

“Devin will drive new ventures for George’s with the purpose of accelerating growth and diversification in the food industry by developing or acquiring complementary businesses and product-lines to our existing business,” said Charles George, co-CEO and president. “His knowledge and strategic focus along with our current team will be instrumental as we continue to grow and elevate our company.”