Organic movements

Organic ingredients may play into friendly ingredient lists as well. Multinational companies are using specific brands to launch organic items.

 Eureka
Outta Sight White contains no trans fat, artificial flavors, preservatives of HFCS.
 
Bimbo Bakeries USA, Horsham, Pennsylvania, added Outta Sight White to its Eureka! brand of organic bread. Outta Sight White contains no trans fat, artificial flavors, preservatives or HFCS. Dave’ Killer Bread, a brand owned by Flowers Foods Inc., Thomasville, Georgia, is entering the breakfast category with the launch of bagels and cinnamon raisin bread.

Kellogg is promoting Certified Transitional items through its Kashi brand. Kashi in 2016 partnered with organic certifier Quality Assurance International to create Certified Traditional, designed to allow farmers to command higher prices for crops they are transitioning to organic, which is a three-year process. Kashi this year launched Chewy Nut Butter Bars as Certified Transitional.