ATLANTA – The Honey Baked Ham Co. LLC announced Jo Ann Herold became the company’s new CMO on June 12. Herold previously worked with the company for 16 years.

In her role as CMO, Herold will lead strategic marketing development and execution for retail, franchise and e-commerce segments. She also is in charge of developing the lunch and catering categories for the brand.

Jo Ann Herald, The Honey Baked Ham Company
Jo Ann Herold, CMO HoneyBaked Ham

“It’s good to be back home at HoneyBaked,” Herold said in a statement. “My work with other brands and certainly within the quick service category has afforded incredible visibility to the right strategic mix to build brand affinity and drive business success. It’s an honor to return and leverage those learnings for HoneyBaked Ham.”

Herold previously served as CMO at Interface Inc. & FLOR, interim CMO at Tropical Smoothie Café & Asian Tin Drum Kitchen and vice president of Brand Strategy and Communications at Arby’s Restaurant Group. She also consulted for Intercontinental Hotels after leading strategic marketing for HoneyBaked Ham.