CHEYENNE, Wyo. — Tom Meyer has been named vice president of marketing for Taco John’s, a quick-service restaurant chain featuring Mexican-inspired fast food. In his new role, Meyer will be responsible for brand strategy, pricing, advertising and social media.

Meyer began his career as a field marketing manager at CKE Restaurants Inc., parent company of Carl’s Jr. and Hardee’s. He later became director of marketing at Del Taco before shifting to the advertising agency side, where he was the account director for KFC’s largest co-op in the Los Angeles DMA, the company said. Meyer also ran Papa John’s largest co-op and previously headed up the Mimi’s Café and TGI Fridays accounts.

“We’re thrilled to welcome Tom to the Taco John’s team,” said Jim Creel, chief executive of Taco John’s International. “His experience in building franchisee relationships and implementing successful marketing and media campaigns is exactly what we were looking for to help us continue our nationwide growth and industry leadership.”

Founded in 1969, Cheyenne, Wyoming-based Taco John’s operates and franchises nearly 400 quick-service restaurants in 23 states.