Calling out a snack as a Salvadoran pupusa instead of merely a pupusa will help consumers understand the influences behding hte food they are eating. 

Tout the transparency

Focusing on the regional aspect of Hispanic snacks is key to drawing consumers concerned with transparency. Calling out a snack as a Salvadoran pupusa instead of merely a pupusa or Venezuelan arepas instead of just arepas will help consumers understand the influences behind the food they are eating.

“Consumers now more than ever want to know exactly where their food is coming from,” the report said. “In addition, describing and/or photographing the items on the menu are keys to transparency.”