The plant-based burger is the first made with organic ingredients, according to the company. It’s made with beans and seeds, contains beet juice and is certified organic, vegan, non-GMO and gluten free.  Don Lee Farms said it is the only burger in its category to qualify for the organic seal certified by the USDA.

“Interest in our Organic Plant-Based Burger has just exploded,” said Donald Goodman, president of Don Lee Farms. “We are just keeping up with demand and are implementing plans to expand distribution every week. The excitement around this burger has been overwhelming. We are now expanding availability in club stores and will be introducing the burger in restaurants and other retail markets in the upcoming months.”

Don Lee Farms produces meat, vegetarian and plant-based foods for retail, club, foodservice and school foodservice customers. Consumer products are sold at Costco, Whole Foods Markets and Walmart under the Don Lee Farms label, private brands and under brands of their partners.

“The fact that our Organic Plant-Based Burger is made with plants and not with science has resonated with people. No one wants to eat a burger hidden with artificial or modified ingredients if they have the choice,” said Danny Goodman, product development spokesman with Don Lee Farms. “They want natural. They want organic. They want real.”