BOISE, Idaho – Albertsons Companies announced April 25 that Sean Barrett has been promoted to senior vice president of Advertising and Marketing. Barrett joined Albertsons Companies in April 2015 from Procter & Gamble. Most recently, Barrett served as group vice president of Innovation, Product and Brands on the company’s Own Brands team.

Sean Barrett

“Sean’s depth of expertise in retail makes him the ideal leader to take on this new role,” said Shane Sampson, Chief Marketing and Merchandising Officer. “In his prior role with our Own Brands Team, Sean led the rebranding and integration of our popular brands like O Organics, Open Nature and Signature across the enterprise. Sean also helped to drive innovation in our product development, ensuring shoppers constantly have new and exciting products to find in our stores. I’m excited to have a leader of his caliber to run our Advertising and Marketing efforts.”

Own Brands is Albertsons Companies’ portfolio of exclusive private label brands including O Organics, Lucerne, Open Nature and the Signature line. Following the merger between Albertsons and Safeway, Barrett helped integrate Own Brands into all Albertsons Companies stores.

Own Brands has announced plans to introduce more than 450 new O Organics products and more than 240 new Open Nature products in 2018, with additional product releases planned across its portfolio of brands throughout the year.

Barrett’s new role is effective April 30 and he will work out of the Boise corporate campus. He has a Bachelor of Arts in Economics and Computer Science from Boston College and an MBA from London Business School.