SÃO PAULO, Brazil – Seara, a unit of JBS S.A., announced an exclusive marketing agreement with Chinese e-commerce platform JD.com, formerly known as 360buy, to sell pork products.
The partnership is the first for JBS and JD.com, which serves as a marketplace for numerous products including household items, electronics and meats. Seara left open the possibility of selling additional products the company’s portfolio through JD.com.
“China currently accounts for more than 20 percent of JBS’s consolidated exports, and much of Seara’s poultry and pork exports are geared to serving Chinese retail and foodservice,” the company said.