KANSAS CITY, Mo. – Farmland Foods, a subsidiary of Smithfield Foods Inc., announced a partnership with American Farmland Trust to help sustain land in the US. From now until Dec. 31, 2019, for every Pure Farmland item purchased, Farmland will make a donation to protect American farmland, up to $140,000. According to the American Farmland Trust, 175 acres of farm and ranch land are lost every hour in the United States.  

“Our future depends on having enough farmland to both feed us and restore our planet,” said John Piotti, president and CEO of American Fund Trust. “And this requires a holistic vision of the future: one that acknowledges farmland as irreplaceable infrastructure we cannot afford to lose; that sees farming practices that improve soil health as necessary for that land to serve us in perpetuity; and that view farmers as the stewards of that land, worthy of our fervent support–because at heart, what these farmers for all of us.”

The new product brand, Pure Farmland, features bacon that is all natural, minimally processed and contains no artificial ingredients, nitrites or nitrates added, preservatives, MSG or added hormones.

“For nearly 60 years, Farmland has relied on the tireless work of farmers to offer our loyal consumers products that they can trust,” said Megan Thomas, senior brand manager for Smithfield Foods. “As we enter this next chapter for our brand, we’re honored to partner with American Farmland Trust to further showcase the fundamental role our nation’s rich farmland plays in offering our consumers a wholesome protein option for every meal.”