LOS ANGELES – Fatburger will debut the Impossible Burger on restaurant menus in all Singapore locations starting on May 10. Currently, the Impossible Burger is available at Fatburgers across the US along with sister brands Hurricane Grill & Wings and Buffalo's Cafe.
“We have a great relationship with Impossible Foods and have been working closely with them to become one of the first carriers of the Impossible Burger in Asia,” said Andy Wiederhorn, CEO of FAT Brands. “This announcement is not only a huge win for our customers, but also for our franchisees as the item performs incredibly well. We intend for this to be the first of many roll-outs across our international locations.”
Fatburger began in 1952 in Hollywood and became known as "The Last Great Hamburger Stand." Since then, the fast-casual chain has an established reputation for serving gourmet, custom burgers.
Impossible Foods produces the plant-based burgers and other products at the company’s 68,000-sq.-ft. production plant in Oakland, California.
According to Impossible Foods, the Impossible Burger is the world's first and only burger that handles, cooks and tastes like ground beef from cows – but is made entirely from plants. The burger’s crucial ingredient is leghemoglobin, or “heme.” Heme gives the Impossible Burger its bleeding attribute and creates the flavor in raw and cooked product. Heme reacts with the proteins, amino acids, sugars and vitamins in the blend.