FOREST GROVE, Ore. – During its 50th year in business, Old Trapper Smoked Products announced new packaging for its jerky. The product will now feature new clear view packaging for its 10-oz. product.
Customers can buy four different flavors featuring the new packaging including Old Fashioned, Peppered, Hot and Spicy and Teriyaki.
“Transparency is a vital aspect of the Old Trapper business philosophy,” said Robert Leary, director of marketing at Old Trapper. “We put a lot of time and effort into providing a stellar beef jerky product. We wanted to showcase that. With clear window packaging, our customers don’t have to take our word for it. They can clearly see that what they are getting when they buy an Old Trapper beef snack is better.”
In March, Old Trapper announced that the completion of its new 80,000-sq.-ft. production facility at its Oregon headquarters.