KANSAS CITY, Mo. – Restaurants are collaborating with consumer packaged goods companies to develop new menu items.
KFC has partnered with PepsiCo, Inc.’s Cheetos brand to introduce the Cheetos Sandwich. The cheesy handheld features a breaded extra crispy chicken filet drizzled with a special Cheetos sauce layered over Cheetos and mayonnaise all served on a toasted bun.
"We have a massive fan base that loves experiencing the Cheetos brand in new ways, and we hope we delight our fans with our best collaboration yet," said Dena vonWerssowetz, senior director of marketing for PepsiCo’s Frito-Lay North America division. "The merging of our two iconic brands is sure to be a phenomenon."
Del Taco Restaurants, Inc. is expanding its partnership with Beyond Meat, which began in December 2018, to offer two new burritos featuring the company’s meat-mimicking plant protein crumbles.
The Beyond 8 Layer Burrito contains seasoned Beyond Meat plant-based crumbles layered with slow-cooked beans, guacamole, diced tomatoes, lettuce, grated cheddar cheese, zesty red sauce and sour cream wrapped in a warm flour tortilla.
The Epic Beyond Cali Burrito includes seasoned Beyond Meat plant-based crumbles combined with crinkle-cut fries, sour cream, guacamole and pico de gallo salsa in a warm oversized flour tortilla.
“The enthusiasm shown by our fans during the first weeks of our Beyond Meat offerings was undeniable,” said John Cappasola, president and CEO of Del Taco. “To that end, we wanted to reward the passion being shown across social media and in our restaurants by utilizing our uniquely seasoned Beyond Meat recipe in two new protein-packed burritos.”
