TORONTO – Tim Hortons opened a flagship restaurant just one floor below the company’s new headquarters in the Exchange Tower in downtown Toronto. The company is calling Tim Hortons 130 King a “modern interpretation” of the iconic Canadian brand.

“We want Tim Hortons 130 King to become a must-visit destination for Torontonians and for guests from other cities not just throughout Canada, but around the world,” said Alex Macedo, president, Tim Hortons. “This restaurant offers guests a new and innovative experience from the second they walk in the door. From wireless charging and the flexibility to order at a kiosk or through our app to sustainability initiatives, this is a first-of-a-kind location.

“At Tim Hortons 130 King we will test greener packaging — like our coffee cup made from 30 percent post-consumer recycled material — and other sustainability initiatives to determine how we scale this up across our network.”

And don’t forget about the food and beverages, which the company said will deliver a unique dining experience for customers such as premium sandwiches and wraps made with high quality ingredients and served warm to order.

For example, Montreal smoked meat is piled on marble rye and topped with swiss cheese, Thousand Island dressing and sauerkraut to make the Montreal reuben. Jalapeño lime aioli and Monterey Jack cheese top thick-cut carved turkey, bacon, avocado, spinach and tomato on a Tuscan-style bun in the turkey avocado club. And a classic bistro roast beef is served on a Bianco roll with roast beef, tomato, arugula, provolone cheese and bistro sauce.

Premium soups include Thai green curry made with seasoned chicken, coconut milk, rice and red peppers flavored by ginger and lemongrass.

Beverage innovations at Tim Hortons 130 King include handcrafted iced teas and lemonades and a Tim Hortons draft latte which is cold brew coffee infused with nitro.

“At Tim Hortons 130 King we are showcasing our coffee expertise with seven different brewing methods and signature drinks like our silky and delicious Tim Hortons draft latte,” said Axel Schwan, Global CMO, Tim Hortons. “Our passion for baked goods is highlighted with our 12 Dream Donuts — each handcrafted by bakers in house. We celebrate our expertise and passion in a space inspired by our founder — Tim Horton — with hockey-inspired design unique to this restaurant.”

Hockey-related touches in the restaurant include navy blue leather covers on booth seats, perforations in the front of the counter that mimic the pinholes of a hockey jersey, and curves that mirror the boards in a hockey rink.

Doors opened at Tim Hortons 130 King today following a ribbon-cutting ceremony. The restaurant will be open 24 hours a day.