Anuga Meat is the biggest trade show for animal protein in the world. It is part of Anuga, which is described as 10 trade shows under one roof. With more than 1,000 exhibitors from 50 countries, this year Anuga Meat will also include an extensive range of plant-based and lab-grown brands, as well as a number of start-ups looking to enter the marketplace.  

The 35th installment of Anuga will take place at Koelnmesse in Cologne, Germany, Oct. 5-9. This biennial event is a central business and communications platform for all players involved in the development, manufacturing, marketing, distribution and sale of food and beverage. It’s where new products make their debut to complement today’s and tomorrow’s trends. For many product developers, it’s where they go to observe innovations and generate ideas for the future.

The 2017 expo attracted nearly 165,000 trade visitors from about 200 countries exploring the more than 7,400 exhibitors. Event organizers anticipate breaking this record in 2019, as Cologne continues to attract buyers and sellers from all countries around the world.

Three of the 10 halls attract meat and poultry processors. The Anuga Meat is the trade show for fresh, frozen and processed meat, sausage, game and poultry. It also includes alternative products, such as those marketed as plant-based, vegan, vegetarian and even insect-based. With convenience top of mind, Anuga Chilled & Fresh Food is the trade show for fresh grab-and-go foods, fresh delicatessen products and more. Lastly, Anuga Frozen Food is the trade show for all types of frozen foods, including prepared meals where meat and poultry are primary components.