CHICAGO — The Kraft Heinz Co. is joining forces with the UFC Performance Institute to launch a new P3 Portable Protein Pack developed for “active consumers looking for a protein-rich snack,” the company said.
The new P3 pack features rotisserie-seasoned chicken, pretzels, mozzarella cheese and dried cranberries. It is the first of its kind to be co-developed with nutritionists from the UFS Performance Institute, according to Kraft Heinz, and uses a 2-to-1 ratio of carbohydrates to protein. Each snack pack provides 11 grams of protein and 25 grams of carbohydrates.
“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, director of performance nutrition for UFC Performance Institute. “With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”
The co-branded UFC Performance Institute P3 Portable Protein Pack will be available at retailers nationwide for a suggested retail price of $2.99.
“We know not all snacks are the same, and when people are looking to get things done, they turn to protein,” said Ann Wasko, senior associate brand manager for P3. “With our newest P3 pack, we’re excited to give our consumers a high-protein snack designed just for them with our partners at UFC.”
In 2018, Kraft Heinz and UFC announced their partnership to name P3 the “Official Protein Snack” of UFC. The partnership was extended in 2019.