CHICAGO – Jimmy Dean recently launched Biscuit Roll-ups at grocery stores nationwide. The product features a biscuit rolled around meats, egg and cheese.
To support the launch, the brand is hosting a “bicycle-only drive-thru” along the Lakefront Trail in Chicago from Oct. 3 through Oct. 5 from 7 a.m. to 6 p.m. “The Roll-Up Zone welcomes bicyclists, and even skateboarders, rollerbladers, walkers and joggers can roll on by for a convenient and free Biscuit Roll-Up on-the-go,” the brand stated.
The 1960’s design relates to the brand’s founding during that era.