GARNER, N.C. – Butterball LLC debuted its corporate social responsibility report on Oct. 8.
The document tackled various initiatives the company accomplished and topics it plans to address in the future including worker safety and health, high-quality food, sustainability projects and philanthropy.
“We’ve seen an increasing demand for greater transparency in sustainable business practices from those who serve, sell and consume Butterball products. Publishing this first public-facing corporate social responsibility report underscores our commitment to responsible food production and agricultural practices,” said Butterball President and CEO Jay Jandrain.
A top priority Butterball listed was its employees. The North Carolina-based company introduced a Butterball Rewards program that incentivizes points for performance, attendance and other achievements. Butterball also wants more growth in its Leadership Apprentice Program and Management and Development Program.
The company laid out its commitment to the welfare of turkeys that it will produce for customers. Butterball said it would enhance turkeys’ well-being through advanced technology and additional training of its workers. All products will also hold the American Humane Certified seal. Recently, Butterball completed a brand refresh, new packaging designs, renovated and simplified ingredient statements and new product launches for its all-natural line.
“We hold ourselves to a high standard of excellence for how we do business, from our commitment to our people and the care and well-being of our turkeys to our stewardship of the environment and the way we give back to our communities,” Jandrain continued. “We know the impact we can have, and we’re proud to share our accomplishments, continued efforts and goals for the future.”
Under its environmental policies, the turkey producer saw a 7.9 percent reduction in waste per lb. of product produced, a 3.4 percent increase in recycled material from all waste generated and adoption of new “green” initiatives throughout Butterball.
Finally, under the philanthropy section of the report, the company reported 1.2 million meals were served during natural disasters with Operation BBQ Relief. Butterball also donated nearly 1.2 million lbs. of food to Feeding America.
The entire report can be found here.