CHICAGO – Oscar Mayer will return as the primary sponsor of the No. 6 Oscar Mayer Ford Mustang with driver Ryan Newman and Roush Fenway Racing through the 2021 season. The company, a unit of Kraft Heinz, extended its sponsorship for two years beginning at the TicketGuardian 500 in Phoenix on March 8, 2020.
“We’re obviously excited to continue our relationship with such a great brand in Oscar Mayer and the Kraft-Heinz Company,” Newman said. “The Oscar Mayer team and everyone at Roush Fenway has done a great job on collaborating on various innovative ideas throughout this season, and we’re looking forward to more creative excitement both on and off the track in the future.”
To highlight the sponsorship extension, fans will have the chance to design a paint scheme for the No. 6 Oscar Mayer Ford Mustang. The winning design will race at the TicketGuardian 500 in Phoenix in March.
“After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, associate director for Oscar Mayer. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.”