CHICAGO – Pre Brands, premium grass-fed beef supplier, has a new visual identity and a new product attribute claim.

The company’s portfolio of steaks and ground beef now include Halal certification in addition to Non-GMO Project Verified, Whole30 Approved, Keto and Paleo Certified claims.

“At Pre, we believe the label matters. Consumers are seeking clean products which deliver their core values,” said Nicole Schumacher, chief marketing officer at Pre Brands. “Our industry leading collection of consumer relevant claims and partnerships including Non-GMO Project Verified, Whole30 Approved and Paleo and Keto Certified, now includes Halal verified, our #1 consumer inquiry.”

By 2050, the Pew Research Center estimates the number of Muslims worldwide will grow to 2.76 billion, or 29.7 percent of the global population. These consumers have specific needs for halal products which are products considered permissible under Islamic law.

Pre Brand beef is grass-fed and finished beef. Products are free from added hormones and antibiotics and are Non-GMO Project Verified. The meat is sourced from cattle that are pasture-raised year-round. The company’s transparent packaging is free of synthetic chemicals and 100 percent BPA free.