OAKLAND, CALIF. – Belcampo Meat Co. announced Heather Cooper has been appointed to the company’s executive committee as senior vice president of sales.

Cooper joins Belcampo from Kite Hill, a plant-based dairy alternative producer, where she was vice president of sales. She is credited with more than tripling national retail sales at Kite Hill. She also managed retail accounts such as Costco, Target, Sprouts and Albertson’s, as well as distributor relationships.

Prior to joining Kite Hill, she held sales and marketing roles at Bell Sports, Clif Bar, Seventh Generation and L’Oréal. Cooper brings 20 years of experience in the better-for-you consumer packaged goods industry to Belcampo.

“As we lean into retail sales, Heather fills a crucial executive role: leading our CPG grocery portfolio and developing strong collaborative relationships with retail partners,” said Anya Fernald, co-founder and chief executive officer at Belcampo. “We’re excited to take our company to the next level with Heather’s proven track record in this space and to have her values-aligned vision on our team.”

Belcampo aims to build a supply chain that produces meat with Certified Humane, regenerative and climate-friendly farming practices. The company raises many of its animals on company owned USDA Certified Organic farms in California using Certified Humane and regenerative farming techniques and sources from partner farms that utilize the same guidelines.

Belcampo produces a variety of beef, poultry, pork and lamb cuts, whole cuts of beef such as Ribeye, New York Strip Steak and Tri-Tip, ground beef, pork and lamb, beef jerky, sausages, whole Cornish chickens, smoked bacon, eggs, salami, snacks and bone broths.