EL SEGUNDO, CALIF. — Beyond Meat Inc. announced on Aug. 3 that it would grow the store distribution of its plant-based meat alternative in club and convenience stores.
The company said it would add partnerships with BJ’s Wholesale and Sam’s Club during the summer. Beyond Meat partnered with Costco in 2019.
“Having entered all national conventional retailers in the US, we looked for where the white space existed and club stores were the next logical step towards increasing accessibility to plant-based meat among mainstream consumers,” said Chuck Muth, chief growth officer, Beyond Meat. “By offering the Beyond Burger in a larger format, we’re able to provide value to consumers and a more accessible entry point for those looking to try a plant-based option for the first time or increase their adoption of plant-based meat.”
The company will offer 8-packs of its Beyond Burger at those locations.
Beyond Meat makes plant protein alternatives to meatballs, chicken strips and tenders, beef crumbles and burger patties. The products are made with soy or pea protein, and are free of gluten, dairy, trans fats, cholesterols and GMO ingredients.