VANCOUVER, BRITISH COLUMBIA, and EDMONTON, ALBERTA – Officials with Canada’s Eat Beyond Global Holdings Inc., Vancouver, British Columbia, has announced its portfolio company, Edmonton, Alberta-based Nabati Foods Inc., launched its plant-based meat alternative products on Nov. 3. Eat Beyond Global focuses on the global plant-based and alternative food sector, while Nabati Foods Inc. creates certified gluten-free, dairy-free, egg-free, refined sugar-free, all natural (non-GMO), certified kosher, and certified vegan products to serve the North American market.
“Our Nabati burger is very different than a lot of what we are seeing on the market today,” said Ahmad Yeyah, chief executive officer of Nabati. “We are developing a plant-based chicken burger instead of a red meat burger, and it is also unbreaded. This differentiates our product from what is in the market and ultimately improves the experience that the customer has with the product - because they have the freedom to choose how they want to enjoy it - with or without breading. We also provide recipes if the customer wants to bread the product themselves, or they can enjoy it as-is to save on calories. This all contributes to creating the best possible experience for those who enjoy our products. We have also added a plant-based fish burger to this line, which is also not something you typically see.”
Nabati's dairy-free cheesecakes and Nabati Cheeze Shreds have largely driven the 33% organic sales growth in Canada in the past year. The cheesecakes became available in the United States this fall, and Nabati has plans to expand its production facility and introduce a new line of cheese slices. The company plans to not only expand distribution across the United States, but also throughout Asia and Europe in 2022.
“The company has grown up to this point almost completely organically by word of mouth,” said Patrick Morris, CEO of Eat Beyond. “We are thrilled to partner with Nabati to further drive this growth, expand the company's market share and grow its product lines to serve this rapidly expanding market not just in North America, but also across the globe. Nabati plans to diversify its revenue sources through new products and distribution and quickly reach its (conservative) revenue target of $7 million by 2023.”