Wright Brand Bacon, a product of Tyson Foods Inc., announced a new promotion that allows customers to cash in on cringeworthy and unwanted gifts around the holiday season.

For consumers who want to participate, they can use #BaconGiftSwap, tag Wright’s Brand Bacon Instagram and Twitter channels and share their undesirable gifts for a chance to win a year’s supply of Wright Brand Bacon.

"Bacon is a staple during the holiday season, and we wanted to find a way to help people continue to celebrate their love for bacon," said Amanda Keedy, director of marketing with Wright Brand. “We were surprised when we heard just how many people receive undesirable gifts and how many would rather receive the gift of bacon.”

The promotion will begin Dec. 30, which is National Bacon Day. The contest will run through Jan. 15, 2021.

The types of gifts the brand will be accepting include socks, mugs, robes, ties, scarfs, ugly sweaters, candles and unusual jewelry. After judges determine which gifts are the worst, 100 reluctant recipients of those gifts will be rewarded with  a year’s supply of bacon.

Wright Brand will provide all confirmed winners with a shipping label, and winners will be responsible for packaging up and shipping their gift to complete the swap.