LOUISVILLE – Papa John’s International is celebrating the sign up of the company’s 20 millionth Papa Rewards loyalty program member. The company said the program is a major sales driver and an avenue to engaging with customers.

“At Papa John’s, we always strive to establish a strong connection with pizza lovers and keep our consumers first; we are pleased that the Papa Rewards program is one of our strongest channels in helping us do so. We are excited to welcome our 20 millionth member and look forward to continued growth,” said Anne Fischer, senior vice president of Customer Experience at Papa John’s. “Our laser focus on customer experience allows us to identify opportunities to engage our consumers at a high frequency, which is crucial to short-term sales growth and the lifetime value of the customer.”

Papa John’s established the Papa Rewards loyalty program in 2010 and it has grown into an important driver of increased repeat sales and customer loyalty for the Papa John’s business, the company said. The program accounted for half of the company’s sales so far in 2021. Through the program, the brand engages customers at a high frequency; providing targeted offerings that drive more transactions and higher overall purchase totals.

In 2018, Papa John's refreshed earning structure which currently allows customers to get one point for every dollar they spend online or in-store. For every 75 points earned, customers can redeem for $10 in Papa Dough, which can be used towards any menu item of their choice.

“Papa Rewards is just one of the key examples of touch points aimed at providing key customer value,” Fischer said. “Customers can also enjoy seamless digital navigation through our app and the ongoing menu offerings that showcase our quality ingredients, such as our new Parmesan Crusted Papadias.

“The continued success of our loyalty program and overall innovation is key to driving new customers to our brand and relationship-building equaling support for our upcoming innovative initiatives,” she added.