LOUISVILLE, KY. – KFC Corp., a subsidiary of Yum! Brands, announced Nick Chavez as KFC US chief marketing officer effective Nov. 29. Chavez’s responsibilities include leadership of marketing, advertising, public relations, media, and consumer insights, as well as the brand's digital initiatives. He will develop and execute marketing strategies to achieve the next chapter of growth for KFC US.

“Nick is a proven leader who has a track record of demonstrating the smart, heart and courage leadership needed at Yum! & KFC,” said Kevin Hochman, president of KFC US. “He has launched blockbuster new products at an iconic brand, and he’s an expert in migrating retail brick-and-mortar business into e-commerce. His experience will help us to deliver KFC’s next chapter of growth.”

Chavez most recently served senior vice president of sales, marketing and communications at Nintendo of America (NOA). He was responsible for marketing, retail and direct sales, and advertising and communications in the United States and Canada. Before working at NOA he held various marketing leadership roles at Yahoo! Inc., including vice president of Brand Marketing.

“It is an incredible honor to join the KFC family and contribute to its iconic and enduring legacy of great people serving great fried chicken at great value to everyone,” Chavez said. “The opportunity to help chart the future of the KFC brand, and how it delights and satisfies the millions of people it serves every day, is a dream for me. I look forward to working with the team at KFC and partnering with its remarkable franchisees to drive brand and business growth going forward.”