MADISON, WIS. — The International Dairy Deli Bakery Association (IDDBA) has launched an app to provide members with access to education resources and events, breaking news and information about the organization’s annual trade show.

“This is an exciting day for IDDBA,” said Whitney Atkins, IDDBA’s vice president of marketing. “IDDBA’s vision is to be the essential resource for relevant information and services which add value across all food channels for the dairy, deli, and bakery categories. The myIDDBA app enables members to access our many resources from webinars and Community to our Integrated Fresh Data Portal, Covid reporting and our What’s In Store trend resources. App users will have access to the IDDBA training site and career center.”   

Designing the app and implementation was fostered by a collaboration of internal and external stakeholders and powered by partner Clowder, the #1 Mobile Engagement Solution for Communities. 

“We are so excited for the IDDBA team to officially launch this app to their members,” said Mary Schmitt, client success manager at Clowder. “The dedicated IDDBA team was consistently one step ahead of the planning process at each stage, being sure to put member needs first. We can’t wait for the IDDBA membership to enjoy the services that will now be available right at their fingertips.”