ATLANTA – Church’s Chicken and Texas Chicken announced Bill Mitchell as the quick-service restaurant chain’s new vice president of company restaurant operations.

In his new position with the company, Mitchell is tasked with maximizing sales performance, increasing customer satisfaction, and developing and leading teams to aid in the future growth of Church’s Chicken and Texas Chicken.

“I’m thrilled to join this team of hard-working individuals as we seek to improve and grow the company together,” Mitchell said. “I believe that with my knowledge from previous roles combined with the expertise already within the company, we can continue to innovate our products, engage our franchisees, and expand our reach to new and existing customers.”

Mitchell brings extensive industry and leadership experience to the job. Prior to joining Church’s Chicken, Mitchell was director of operations for Carrol’s Corp., the largest US franchisee for Burger King. He also worked as general manager at Burger King, and he held district manager positions at several foodservice companies.