COLORADO SPRINGS, COLO. — The Global Roundtable for Sustainable Beef (GRSB) announced a new member, Woolsworth Group. Woolsworth is the first member from the Australia and New Zealand area and the 26^th member to join GRSB in the past year. The retailer joins other industry leaders and some of the largest stakeholders from the beef supply chain.

GSRB began working to advance sustainable beef in 2012. Over 500 companies and producer organizations engage in the work of GRSB.

 “We’re pleased to be the first retailer in Australia and New Zealand to join the Global Roundtable for Sustainable Beef as we work together with peers and partners around the world to pave the way for greener supply chains and a better tomorrow,” said Fiona Walmsley, general manager of Climate Environment at Woolsworth. “We’re committed to best-practice sourcing to support sustainability and animal welfare and this alliance will play an important role in helping us reach our ambition to lead the future of protein and achieve net-zero deforestation in our beef supply chains. We look forward to collaborating with key industry stakeholders to help drive a more sustainable global beef supply chain.”

As one of Australia and New Zealand’s largest retailers, Woolsworth has over 1,400 locations. In fiscal year 2021, the retailer reported sales of 6.7 billion AUD, or $4.4 billion USD.

“Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members,” said Ruaraidh Petre, executive director of GRSB. “Woolworths brings a wealth of experience in sustainable retailing across Australia and New Zealand, which will help us and our members continue to achieve the goals we set out last year. We are delighted to welcome the business today and look forward to working with them.”