PLANO, TEXAS — Pizza Hut, a subsidiary of Yum! Brands Inc., is entering a new category with its latest hand-held entrée options, Pizza Hut Melts.
Pizza Hut Melts were designed as a single serving, offering up the same flavors found in a traditional pizza. One order of Melts includes two slices of Pizza Hut's Thin N' Crispy crust topped with cheese and other toppings, folded over and served with a dipping sauce.
"We like to say — pizza is for we, Melts are for me because sometimes you want the delicious taste of pizza all for yourself without having to order and share an entire pie," said Lindsay Morgan, chief marketing officer at Pizza Hut. "With Melts, now there's a new way to get the bold flavors of your favorite pizza — or what you might get on your favorite sandwich — just for you, whenever and wherever you want."
For $6.99 customers can order Melts at participating restaurants in four different flavor combinations:
- Pepperoni Lover's served with marinara dipping sauce
- Buffalo Chicken served with buffalo dipping sauce and ranch dipping sauce
- Chicken Bacon Parmesan served with ranch dipping sauce
- Meat Lover's served with marinara dipping sauce
The melts are part of Pizza Hut’s latest campaign to encourage consumers to “go solo” in a culture that shares everything from information, photos, personal stories and journeys. Pizza Hut will select an online guest to receive $100 for signing an “MDA” (Melts Disclosure Agreement), which stipulates that they will not share images of the new Pizza Hut Melts on social media.
“That's right, Pizza Hut is paying guests not to post photos of its new products on social media because, hey, Melts aren't for sharing,” the company said.
