NAPLES, FLA. — Chomps, a natural meat snack brand, announced on Jan. 10 that Elizabeth Carter accepted the position of president and chief operations officer at the company.

Carter will oversee brand strategy and support the overall organizational mission, vision and purpose to scale in 2023.

During June 2022, Carter joined the board of the company thanks to Chomps’ affiliation with the Women on Boards Project, a nonprofit working to increase the number of executive women serving on boards of early-stage consumer companies. 

During her time on the board, Carter served in an advisory role, working closely with leadership to support accelerated growth through product innovation, retail expansion and marketing initiatives.

“Welcoming an advisor of Liz’s caliber to the board of directors last year was a game changer for me and Rashid (Ali),” said Pete Maldonado, chief executive officer and co-founder of Chomps. “We view this opportunity to have her join the full-time executive team as president and COO as a way to level up the organization. She brings extensive knowledge of the CPG industry, business acumen, a sincere love for the product, and she has become integral to our team, proving there is no better person for the role.”

Rashid Ali is the co-CEO and co-founder of Chomps, according to his Linkedin profile. 

Carter, previously worked with brands including Humm Kombucha, 5-hour Energy, Goli Nutrition Inc. and, her latest venture, Perfect Snacks. 

“I have enjoyed my time working on the Chomps board immensely and look forward to embarking on this next chapter as president and COO,” Carter said. “With founders like Pete and Rashid, who are incredibly business-savvy and hands-on, I am confident that together we will take Chomps to new heights.”

During 2022, Chomps said it had a record-breaking year and accepted its first outside private equity capital with Stride Consumer Partners, which provided an $80 million investment. 

“We have really enjoyed working with Liz on the Chomps board and are thrilled that someone with her leadership, drive and track record of success has decided to join the team,” said Juan Marcos Hill, a partner at Stride Consumer Partners. “The ability to attract such a talented leader is a testament to what Pete, Rashid and the rest of the Chomps team have built. We look forward to working with her on this journey to make Chomps a snacking powerhouse.”

Other goals for Carter include leading the brand and marketing strategy with new innovation, retail expansion, goal setting and tracking, policy and procedure, and internal and external communication to support company strategy.