COLORADO SPRINGS, COLO. — The Global Roundtable for Sustainable Beef (GRSB), a worldwide network of individuals and organizations progressing toward a more sustainable future in the beef industry, announced its 2023 Executive Committee, effective Jan. 1.
Representing countries like Brazil, Canada, Australia, Netherlands and the United States, the committee members are beef producers, supply chain stakeholders and industry group members. Together, the committee will strategize to reduce beef’s global warming impact by 30% by 2030.
The committee is comprised of seven members:
- President: Ian McConnel, director of sustainability, Tyson Foods
- Vice President: Bob Lowe, rancher, Tri-L Ranch
- Secretary-Treasurer: Justin Sherrard, global strategist for animal protein, Rabobank
- Member at large: Jeannette Ferran Astorga; executive vice president, corporate affairs, communications and sustainability, chief sustainability officer, and serving president; Zoetis
- Member at large: Lucas McKelvie, global farmer program manager, McDonald’s Corp.
- Member at large: Luiza Bruscato, executive manager, Brazilian Roundtable on Sustainable Livestock
- Immediate Past-President: Bob McCan, manager, McFaddin Enterprises
As president of GRSB in 2019 and 2020, McCan will continue to support the committee in a non-official capacity. Current President McConnel was voted in to serve a second term of leadership after a successful tenure in 2022.
In 2022, GRSB grew to over 100 members, including the addition of its first member from Australia and New Zealand. GRSB added that over 500 companies and producer organizations have participated in its initiatives.
