ANAHEIM, CALIF. – Vineland, NJ-based Rovagnati North America LLC, a division of Italian specialty meats producer Rovagnati, introduced a new line of nitrite-free meats at IDDBA ’23.

Rovagnati claims it is the only company to roll out an entire nitrite-free line. The line consists of four nitrite-free versions of the company’s salami meats.

“The meats taste the same as their conventional counterparts and have similar shelf lives,” said Stefano Scarso, marketing and category manager.

Packaging includes a QR code educate consumers about the benefits of nitrite-free meats. 

Currently, distribution is in the East Coast, with some Midwestern accounts and plans to expand further west.