CAMDEN, NJ. — The Campbell Soup Co. is expanding its product line with the introduction of two new gluten-free cooking soups.
Available in cream of mushroom and cream of chicken varieties, the additions are aimed at the nearly 20% of American consumers avoiding gluten, according to data from a Campbell consumer survey. The condensed soups are launching in retail locations nationwide throughout the summer for an expected retail price of $1.99.
“Answering the question of 'what's for dinner' can be challenging for those trying to avoid gluten,” said Gary Mazur, vice president of marketing, Soup & Broth, Campbell Soup Co. “Through these new offerings, we're excited to have our iconic soups help address dietary needs and create even more mealtime moments.”