ARLINGTON, VA. — The Animal Agriculture Alliance entered a partnership with the National Institute for Animal Agriculture (NIAA) to unify and strengthen sound, scientific information about animal agriculture.
NIAA is a non-profit dedicated to looking for animal disease solutions and promoting a safe and wholesome food supply. With NIAA as a resource for scientific research and technical expertise, the Animal Agriculture Alliance will work to communicate information to key audiences.
“The Alliance frequently fields questions from food brands, registered dietitians, media, and thought leaders on issues such as animal welfare, responsible antibiotic use, and environmental stewardship,” said Hannah Thompson-Weeman, president and chief executive officer of the Animal Agriculture Alliance. “This partnership with the NIAA will give us greater access to technical experts in these fields to ensure we’re communicating accurate, science-backed, and expert-supported information to these audiences.”
Together, the Animal Agriculture Alliance and NIAA will coordinate media responses on technical topics, such as animal welfare, antibiotic use and sustainability. They will regularly host joint issue updates with stakeholders.
“The NIAA has often served the animal agriculture community behind the scenes by convening experts and allies to explore, discuss, learn and develop knowledge that fosters interdisciplinary cooperation and advances progress within the fields of animal welfare, animal health and antibiotic use, among others,” said J.J. Jones, NIAA executive director. “Working alongside our communications partners at the Alliance, we’re positioned to better support the animal agriculture community in communicating science while combatting misinformation.”