SAN LUIS OBISPO, CALIF. – Cattaneo Bros., a 75-year-old small-batch jerky processor, announced the acquisition of Bob Tallman’s Authentic Cowboy Beef Jerky (formerly Bobby T’s Beef Jerky). Details of the transaction were not disclosed.

The Tallman’s product portfolio of jerky snacks includes Sweet Smoked, Peppered Hickory, Sagrado Hatch Chile, and Brown Sugar BBQ flavors. The products will now be sold by Cattaneo Bros. under the Bob Tallman name at select retailers, including 80 Boot Barn locations nationwide and over 10 Central Market stores in Texas, plus online at CattaneoBros.com. The products provide 11-13 grams of protein per serving and are free of gluten and MSG.

“From his accomplishments in the rodeo world to his generosity of spirit, Bob is a true legend and someone we’ve always greatly admired at Cattaneo Bros.,” said Katelyn Kaney, chief executive officer of Cattaneo Bros. “It’s an honor to continue his legacy and produce high-quality beef jerky worthy of his name.”

Tallman is a fifth-generation rancher and Pro Rodeo Hall of Fame announcer who launched his jerky business in 2018. He wanted to showcase the traditional flavors of his home state of Texas, and also used the opportunity to support future generations through partnerships with two prominent youth organizations – Texas 4-H and Future Farmers of America (FFA). Texas 4-H sells Bob Tallman’s Jerky for their Jerky Jackpot fundraising campaign, and over 2,000 chapters of FFA incorporate his jerky into their fundraising efforts.

Cattaneo Bros. was a natural choice to acquire the Tallman business due to shared values, deep respect for the Western lifestyle, and parallel fundraising work. Cattaneo is also a passionate supporter of the rodeo industry, sponsoring athletes and exhibiting at shows, including the 2021 Elk’s Rodeo where Kaney first connected with Tallman.