ST. FRANCIS, WIS. — Wixon, a manufacturer of dry and liquid custom taste solutions since 1907, announced the newest addition its team, Mitch Madsen, who was appointed account manager of the Protein Division. In his new role, Madsen will be responsible for overseeing customer sales in the domestic market, ensuring continued success for the division. He will report to Ron Ratz, senior vice president of Wixon.

“We are delighted to welcome Mitch to Wixon,” Ratz said. “His experience and proven track record in food ingredient sales make him a valuable addition to our team. We are confident Mitch will play a key role in adding value to our customers.” 

Madsen brings nearly three decades of experience in business-to-business food ingredient sales to his new position at Wixon.

Outside of professional accomplishments, Madsen is actively involved in HopeKids Minnesota, a local children’s charity. His commitment to community engagement and philanthropy aligns with Wixon’s values, emphasizing the importance of giving back to the community, the company said.

Wixon added that Madsen’s hiring aligns with its corporate growth strategy as it continues to expand its team.