CHICAGO — Conagra Brands subsidiary Slim Jim had its Nissan Z, known as Fast Meat, stolen while touring with World Wrestling Entertainment (WWE) in an ongoing partnership. The most recent stop was in Los Angeles for a custom video shoot. The car was last seen in California.
While police investigate, the brand is using #FindFastMeat for their fan base dubbed the Long Boi Gang to spread awareness of the stolen vehicle.
“We knew we had something special with our custom car but had no idea it would be in such demand that someone would steal it,” said Ashley Spade, vice president and general manager, Snacks at Conagra Brands. “We continue to work closely with the authorities, and we ask anyone if they spot it to report it to the LAPD.”
A Hollywood, Calif., custom shop created the yellow Nissan emblazoned with flames. Other custom features include LED under carriage lighting, a Slim Jim holder for on-the-go snacking, a Slim Jim dispenser in the glove box stocked with meat sticks and some Easter eggs for the most loyal of fans, such as a custom, yellow fabric interior with and the Long Boi Gang emblem to show love to the Slim Jim community.