FORT WORTH, TEXAS — Ben E. Keith Manufacturing announced that on Jan. 1, it repositioned under a new parent name of Keith Valley Packing Company (KVPC).

The company serves all current Ben E. Keith Foods manufacturing divisions, the products from these divisions and any future expansions and acquisitions.

“This represents a key milestone in our journey to broaden our manufacturing capabilities and demonstrate our value to our customers,” said Mike Sweet, president of Ben E. Keith Foods. “This step toward unified branding is just the first on our path to continued growth and evolution in our Manufacturing division.”

Starting in January, all products manufactured under KVPC will feature a new look with updated branding on the packaging. The company noted that this repositioning would not impact product quality, processes, or employment.

“While each of our acquisitions came with a strong legacy, we are aiming to streamline and build equity with the parent Ben E. Keith brand as we continue to expand into new markets, broaden our portfolios, and grow relationships with our customers,” Sweet said.

During 2023, KVPC acquired Orrell’s Food Service Inc., which included JEM Foods Inc., a meat processing facility located in North Carolina.