ALEXANDRIA, LA. — Focusing on growth in the new year, Krispy Krunchy Chicken launched a new product offering, the Cajun Chicken Sandwich, available beginning Jan. 22.

“We’re excited to enter the competitive chicken sandwich landscape by delivering an exceptional product at an extraordinary value,” said Jim Norberg, president of Krispy Krunchy Chicken. “Our customers seek convenient, freshly made, high-quality food, and we proudly provide just that. We are committed to establishing Krispy Krunchy as the ultimate destination for your favorite fried chicken.”

The new Cajun Chicken Sandwich features an all-white meat breast fillet marinated in Krispy Krunchy’s mild Cajun spices, coated in its proprietary breading, and topped with signature honey sauce and two pickles, all served on a warm brioche bun.

The suggested retail price for the sandwich is $4.99.

Krispy Krunchy Chicken is offering a variety of sampling activities for the new sandwich at select stores over the next couple months. The brand will host six public sampling events in key markets, including Miami; San Diego; Jackson, Miss.; Baltimore, Md.; Las Vegas; and New York City.

Krispy Krunchy Chicken, a hot food concept in convenience stores, currently operates nearly 3,000 locations across 47 states in the United States.