SWEDESBORO, NJ. — Thomas Foods International USA (TFI), a leading importer and processor of premium proteins, recently announced that it will debut a new brand design for its Thomas Farms line.

“We set out to excite consumers while visually communicating what makes Thomas Farms different; our heritage as an Australian family-owned company and the quality of our products,” said Michael Forrest, chief executive officer of Thomas Foods International USA.

The brand’s new packaging will offer species-specific features and benefits on each package design, such as grass fed and finished, lean/fat ratios, humanely raised, certified USDA Organic, and all natural.

The new packaging consists of modified atmosphere packaging (MAP) containers that have been converted from black to a recyclable clear tray. 

Additionally, all MAP film and pre-printed back panel labels include an active QR code to a website containing recipes, how-to videos, nutritional information, and more.

“Consumers today are shopping for products that align with their values; meanwhile, they are busier than ever,” Forrest said. “It was important for us to prominently display the product attributes that matter most to them, while also providing mealtime inspiration and our brand story so they can rest assured they are buying a brand guided by its principles for animals, people and the planet.”

The company noted that the Thomas family’s brand promise, endorsed by Darren Thomas, managing director of Thomas Foods International, is displayed prominently on every package.