KANSAS CITY, MO. — With temperatures warming up for spring, foodservice locations are heating up their menus with spicy new offerings.
Taco Bell is introducing a new line of menu items featuring the flavors of Tajín. Joining Taco Bell’s menu will be: Tajín crunchy tacos, Tajín twists and a Tajín strawberry freeze.
“We are absolutely thrilled to see Taco Bell and Tajín fans come together to enjoy this exceptional limited-time offer, adding to the 1,001+ ways fans can enjoy Tajín, the top-selling chili lime seasoning in the US and Mexico,” said Haydee Fernandez, alliances director at Productos Tajín. “This is an unprecedented collaboration between two iconic brands that have the privilege of having some of the most devoted fans in the world and we eagerly anticipate welcoming many more to savor and experience this one-of-a-kind menu.”
Carl’s Jr. is bringing back its spicy Western bacon burger and is introducing the spicy breakfast burger, both twists on the Western bacon cheeseburger. The spicy breakfast burger features a beef patty, topped with jalapeño coins, crispy bacon, egg, pepperjack cheese, hash rounds and ketchup, on top of a seeded bun.
“The spicy breakfast burger and the spicy Western bacon cheeseburger mark the first product launches in our Crave campaign, focused on satiating the craveable flavors that our guests desire,” said Anthony Nguyen, vice president of brand marketing at Carl’s Jr. “The campaign brings our big, bold, unique California-inspired flavors and audacious brand personality to life, and we’re excited to see more spins on classics like this going forward.”
Pat O’Toole, chief marketing officer of Burger King North America, added, “Since their initial launch to menus nationwide last year, our Royal Crispy Wraps quickly became the most popular limited time offering to hit Burger King menus in the US within the last four years. Despite being launched as an LTO, wraps are here to stay. And we’re excited to bring a new flavor to guests with fiery Buffalo, which brings a tangy, buttery Buffalo flavor with the perfect amount of spice.”
