BRONX, NY — Baldor Specialty Foods, a distributor of premium fresh produce, specialty foods, dairy, meat and fish in the Northeast and Mid-Atlantic regions, recently announced that it hired Satyan Parameswaran as the company’s chief digital and innovation officer.

Parameswaran worked for 21 years at United Parcel Service (UPS), where he most recently served as the president of information technology. In this role, he oversaw the global technology infrastructure that helps UPS deliver more than 20 million packages every day. His remit included technology functions related to shipping, visibility, tracking, customer care, billing, revenue management, UPS.com, UPS stores and sales.

“At Baldor, technology is a key ingredient in our promise to ensure the success of our partners,” said TJ Murphy, chief executive officer of Baldor Specialty Foods. “Satyan’s experience developing innovations that reduce friction for customers makes him the perfect choice to lead our technology initiatives. He’ll help us ensure we have the right strategy, backed by the right technology stack, to enhance the experience for our existing customers and fuel our future growth.”

While working at Baldor, Parameswaran will help direct the business technology and digital product teams. He will manage his operations from Baldo’s Hunts Point headquarters in the Bronx but will visit the company’s other businesses and hubs along the Mid-Atlantic service area. 

“This role at Baldor gives me the opportunity to do the two things I enjoy doing most: building high-performance teams and leveraging technology to elevate the customer experience,” Parameswaran said. “It helps that I love food, and I’ll bring that passion and care for our customers to my job every day.”

Parameswaran earned his MBA from Rutgers University in finance. He has an undergraduate degree in electrical engineering and a graduate degree in computer science.