FRANKLIN, TENN. — CKE Restaurants Holdings Inc. (CKE) recently announced that it appointed brand presidents for Carl’s Jr., Hardee’s and its international business.
The company announced that following the separation of the Carl’s Jr. and Hardee’s brand, the business approach would include a leadership structure with three teams led by a president.
Mike Woida will remain on as International President, Chris Bode was named Hardee's USA President in fall 2023, and Blake Devillier recently joined as Carl’s Jr. USA President.
“I’m thrilled to have such exceptional leaders at the helm of our business,” said Max Wetzel, chief executive officer at CKE. “Their proven track records and strategic vision will be instrumental in unlocking the full potential of our brands. With a focus on dedicated brand growth plans and the leverage of CKE’s global infrastructure, we’re poised to achieve transformative results.”
Devillier joined CKE from Yum! Brands Inc., where he served as senior vice president of field operations for Taco Bell. Before that, he worked more than 25 years at GAP Inc., with roles at Banana Republic, Gap brand and Old Navy, including vice president of stores at Old Navy.
“For years, Carl’s Jr. has been synonymous with satisfying hunger for big, bold burgers with craveable flavors,” Devillier said. “I’m excited to leverage my experience to lead our teams and drive innovative strategies that will propel Carl’s Jr. to even greater heights.”
Blake holds an MBA from the University of Texas at San Antonio and a bachelor’s degree from the University of Louisiana.