BOSTON, MASS. — Grass fed beef brand Verde Farms announced the expansion of its product line across three retail chains: BJ's Wholesale Club, The Fresh Market and Harris Teeter.

“We’re excited to continue to build on our successful partnerships with these retailers and grow their better for you beef categories,” said Brad Johnson, chief executive officer of Verde Farms. “It’s clear that Verde’s products resonate with their shoppers and members, who keep returning for more. As we kick off the grilling season, we’re thrilled to strengthen these partnerships and earn more business based on the success of all the Verde items they sell.”

BJ’s Wholesale Club authorized two new Verde Farms steak items — ribeye and strip — to launch in 124 stores, expanding across all regions that are currently serviced by Verde. The product roll-out began in early April at an introductory price of $24.99.

The Fresh Market is introducing Verde’s strip steak across all 161 store locations. This expansion builds upon the initial launch of Verde’s ribeye and filet in April 2023. The strip steak roll-out began in early April with an introductory price starting at $13.99.

Harris Teeter is adding four new steaks — ribeye, strip, filet and sirloin — in 120 stores after the brand’s successful launch in 2023. The product roll-out has an introductory price of $12.99-$15.99.

Verde Farms said its products feature premium-quality, organic, 100% grass fed beef sourced from cattle without antibiotics or added hormones.